Having written about brainstorming and group work in three of the more recent posts here, you can imagine I was alarmed to see the blurb, “Brainstorming Doesn’t Really Work,” promoting Jonah Lehrer’s article Group Think: The Brainstorming Myth. After reading the article, I see there’s a lot to learn in thinking through setting up effective collaborations.
The blurb in question focuses on a very specific type of brainstorming that has been proven empirically to provide less creative ideas. When groups are told to throw out ideas without criticism, they tend to come up with a lot of ideas, but those ideas are more predictable, less varied, and ultimately less successful than groups that are free to criticize each other’s ideas. The criticism leads to a reconsideration of ideas, which ultimately makes them better.
Lehrer’s asssertion that this type brainstorming doesn’t work does not mean that groups cannot be creative. In fact, he introduces several studies that show that they can be more creative than individuals under the right conditions. The most compelling parts of the article are those that consider what those right conditions look like. Continue reading ‘Encouraging collaboration & effective brainstorming’